The City of Sugar Hill was established in 1939. The town was named after an incident where a large shipment of sugar spilled. The area became known as, “the hill where the sugar spilled” or the, “sugar hill.” The City of Sugar Hill has about 23,500 residents as well as residents of surrounding areas that they are attempting to reach. Over the years Sugar Hill has worked on becoming a “destination” downtown where people will travel from nearby areas for the Sweet Life Experience. The City of Sugar Hill has a variety of events and event venues to draw people to their city. From their award winning outdoor amphitheater to their indoor performing arts theatre, the City of Sugar Hill is quickly gaining recognition from surrounding areas as destination downtown.